Who We Are

Our Vision.

A world where every child has the relationships essential to learn and thrive.

Our Mission.

Strengthen all families with young children through guidance from medical clinicians
about nurturing relationships through shared reading.

Our Model.

Reach Out and Read is the only national early literacy organization working directly with pediatric care  providers to share the lifelong benefits that result from families reading aloud to their children every day.  We know that nurturing, language-rich interactions like reading aloud together give young children a  foundation for success. By integrating these experiences into pediatric care and providing the tools and  encouragement families need to read aloud together, we can transform pediatric care practices and give children of all backgrounds and means a better start to life. 

The Reach Out and Read program begins in infancy and continues through age five, with a special emphasis  on children growing up in low-income communities. Pediatric teams provide new, age- and language appropriate books and share literacy advice with children and parents at each well-child visit. The program  is both cost-effective, and evidence-based: research shows that Reach Out and Read results in more  frequent reading at home, more enjoyment by families reading together, and accelerated language  development. The effectiveness of our model is recognized by the American Academy of Pediatrics in a  policy statement that recommends early literacy promotion as an essential component of pediatric care. 

Our Story

Reach Out and Read (ROR), a national evidence-based model for linking literacy and health, is a successful key strategy in Ready for School’s education, health and place based impact portfolio to increase kindergarten readiness from 43 to 70% in a decade.

Since 2013, Ready for School relied on private funding to ensure that over 90% of the 10,000 children 0-5y in Holland, Zeeland and Hamilton could benefit from the ROR model. Because ROR has been so important in Ready for School’s multi-sector early childhood infrastructure building, Ready for School was invited to become the Reach Out and Read West Michigan affiliate in late 2019. In November 2022, we became the statewide Reach Out and Read Affiliate (nested within Ready for School dba RORMI) including plans to secure funding to bring full fidelity and sustainability to current clinics and for geographic expansion of the program to serve more children in the state.

Together, as Reach Out and Read Michigan, we equip pediatric care providers with diverse and evidence-based resources to increase early literacy skills and improve early relational health by modeling and prescribing reading. Providers receive training, ongoing quality improvement, and systems support with special consideration for under-served populations.

This is a growth opportunity for Ready for School and a win for our communities. Ready for School's decade long partnership with Holland and Zeeland pediatric care providers catalyzed Reach Out and Read's growth in Michigan. With colleagues in the National ROR network taking notice of our success on the Lakeshore, it's a best-practice led by our local first-class medical champions.

Reach Out and Read is a national nonprofit that champions the positive effects of reading daily and engaging in other language-rich activities with young children. Reading together promotes healthy brain development, furthers language acquisition, and helps families build meaningful bonds.